

Aamir Khan, India’s highly acclaimed actor is known for perfecting every character or role played on the big screen. Over the years, Aamir has enthralled his fans with a plethora of makeovers, be it on the Big Screen or brand endorsement. The first Tata Sky commercial showed Aamir in a unique and unassuming character like never seen before. Aamir was seen in a comical attire, enacting the dual role of a bride and a groom on their wedding night. The couple was seen squabbling over Tata’s trust and Sky’s technology. In the last Tata Sky campaign, you saw Aamir playing a character of a sixty year old Sardar highlighting what the brand Tata Sky stands for. This time around too, Aamir Khan’s acting boundaries seem endless. Just when everyone was in awe of how young and strapping he is looking for his upcoming film, he has managed to get heads turning once again in Tata Sky’s new advertisement! In the ad, Aamir can be seen playing a ventriloquist with a puppet called “Actve”
The brand emblematizes trust, technological superiority, innovation, expertise, leadership and excellence in performance. Khan personifies all these values and hence makes a perfect fit with Tata Sky.


Asin is a leading actress from South India and now she is bollywood’s latest sensation. Asin is an award winning actress who has enthralled the audiences with powerful performances. Asin as the new face of Tata Sky has helped cut clutter and connected with the consumer in a charming way. In the commercials where she plays a naïve housewife who depends on Tata Sky’s trusted and excellent customer service for all her needs, she has managed to play the character with gusto. In the last campaign she is playing a part of the greatest cricket fan and it highlights the point about Tata Sky’s picture quality.
Tata Sky and Asin have a lot in common as both are young, energetic, have a go-getter attitude, and both enjoy a high degree of credibility with consumers. Asin influences in reinforcing the attributes of the Tata Sky brand and reiterates its position.


